Waves Audio Power and Mind

A family of accessories for professional guitarists and music producers.
The challenge was to design advanced high tech equipment, using the most sophisticated digital technologies, with an analog, familiar and almost nostalgic look. Contemporary electric guitar players’ wet dream is still a 1950’s Fender Stratocaster. How do you match ground breaking sound technologies with a product that has to emanate the Americana spirit and avoid romantic clichés?

Waves Audio Ground

A foot control for electric guitar players designed as part of the GTR family.
Although digital and high tech, it expresses physical robustness, and is very tactile and intuitive.
www.waves.com

Waves Audio iGTR

Head phone guitar amplifier and a personal guitar processor.
Pocket-sized and power-packed, iGTR is designed for every day easy use.
It delivers authentic sound of guitar amps and effects, anytime, anyplace.

Spectrum Dynamics D-Spect

Spectrum Dynamics’ revolutionary SPECT imaging BroadView™ technology provides high speed and high resolution functional images in a compact system.
The technology, based on new concepts constituting a radical departure from the conventional Anger camera enables up to10 fold increase in sensitivity while offering at the same time a significant improvement in reconstructed image quality and spectral resolution.

Pelephone Point of sale

Design of a point of sale for malls and shopping centres for a cell phone company

Notal Vision Eye testing device

An eye testing home device for the elderly.
A non-invasive diagnostic aid for detection and monitoring of the progression of Age-related Macular Degeneration (AMD), the leading cause of blindness in the world today

Elscint Philips MX 8,000

The challenge was to soften the big square angular machine, and create a non-threatening character, while reducing the claustrophobic feeling of the patient during the scanning. Honorable mention in I.D. magazine.

Lumenis Elora

The device uses light - based technology for various skin treatments. It is designed to fit into the compact environment of the clinics, and acts as a versatile independent unit containing all the necessary accessories for the treatments. A special effort was made to avoid the black box high tech appearance, while accentuating its friendly character. Honorable mention in I.D. magazine.

OTM V Pen

The challenge with the V-pen was to design an iconic product for a new mobile category. Based on OTM sensor technology we developed a compact enclosure addressing complex electronic and unique ergonomic issues, while maintaining the qualities of a classic fountain pen. Designed while at IDEO ISRAEL INNOVATION.

Arçelik Washing Machine

Concept of a two drum domestic washing machine.
The two drums enable simultaneous washings of white and color or using one drum for a small wash, to save time, energy and water.
Based on feedback from people in several continents, this concept was developed as part of a large innovation program for future domestic laundry washing, addressing home laundry in the widest scope. Designed while at IDEO ISRAEL INNOVATION.

Olive oil Concept for oil extractor

The aim of this project was to develop an initial idea, as presented by the client into a realistic vision. Based on research of the current olive oil market and extraction methods, we developed a conceptual design for a do-it-yourself olive oil machine, addressing usability as well as mechanical issues. Designed while at IDEO ISRAEL INNOVATION.

Elgems Hawk Eye

Industrial design for Hawk Eye, a modified nuclear medicine camera system

Cardguard Medical PDA

The challenge was to create a clear visual identity for a complex and pioneering product. We tried to establish a subtle balance between a desirable hi-tech object and a sophisticated medical product. The client is a world-leading vendor specializing in remote medical analysis. This product’s aim is to establish a simple and direct connection and data transfer between users and Medical Centers (usually between Doctors and Patients after a heart attack). Designed while at I2D.

Holon Municipality Recreation Garden

This recreational park was inspired by a children’s book, “The absent-Minded Guy from Kfar Azar” by Leah Goldberg, depicts a protagonist who lived in an imaginary, topsy-turvy, world. ‘in the morning he wakes, sits up in his bed, and asks: Did I just sleep, or perchance did I simply rise from laying down? That which rises in my window, is it the Sun or Moon perhaps?’ (free translation) In keeping with this theme, the individual elements were designed to challenge our perception of logic, time and language whilst creating new functionality. The pavement becomes grass – and the grass pavement, the sign “Keep of the Pavement !!!” greets on comers. The objects, which are based on the typical park bench as a central motif, are transformed and mixed to create new entities “bench-slide”, “lamp-bench” etc. One of the challenges faced in this project was the high vandalism rate, thus the structures are made of coated welded Aluminum sheets. All of the elements were designed under rigid safety standards and regulations. Designed while at I2D.

OnePath Communication Hub

OnePath Networks provides convergence technology of data and video. The system includes multiple components starting from 19" racks, in the central office, through hubs, placed in the residence area, and up to a wall connector in the home. For one path we developed a comprehensive design language, That was carried through all the different products, to achieve a consistent family appearance and enhance brand identity. Designed while at IDEO ISRAEL INNOVATION.

Surgivision io Stereoscopic Image

A surgical system for minimal invasive surgery. The unique solution is based on intense research and solves existing ergonomic problems by integrating basic functions and placing the surgeon's hand in a gun-like position. The design program included human factors through detailed engineering development.
The system received the "Design Distinction Award" I.D magazine. Designed while at I2D.