Harley Davidson concept

We had less than one week until the deadline of an international design competition for a Harley bike.

The challenge was getting the right dosage between familiarity, heritage and novelty, in just a few days. We wanted a combination of the traditional Harley DNA, and a fresh, futuristic feel. A classic case of design from scratch – literally a sketch on a napkin. No time for real ergonomics, mechanical systems and components – it was all about the feel, the spirit.