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The client asked us to design an electric family car, the size and spirit of a VW Golf. Up to date, contemporary, elegant and sporty, with an aroma of the future, without being too futuristic or sci fi.
A significant part of the designer's challenge is knowing how to dose. Never easy, always tricky. If you let yourself go, you might end up with something over the top, exaggerated and sometimes ridiculous. If you constrain yourself, the result is often expected and boring. We are grateful to the fact there isn't any formula for the right dosage, as there isn't any formula for good design.
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