Kedem​

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HP Indigo engineering team developed an advanced sophisticated digital machine. Its performance stretches the traditional territory of the existing printers, and offers its users a whole new experience and results.

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Our goal was to try to express the unique qualities of the machine in a visual way, without going too far.

After first phase, our mission was to respect all engineering, functional, usability aspects of the system, while guarding as much spirit and DNA of our initial design.