Minelon China, is one of the world's leading LED manufacturers, mainly supplying big industries. As part of their strategic move towards the consumer market, they've asked us to design a family of domestic table lamps.
The emphasis was on a wide spectrum of concepts, with much design freedom, offering diverse options, to compete in a very saturated market. A great opportunity for the team to stretch and have a bit of a break from heavy engineering constraints. The white sheet of paper is sometimes threatening, with endless possibilities, but we enjoyed it as always.